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Diploma in Public Relations


想学习人际沟通的技巧?喜欢策划活动?想知道如何打造网路红人?公关系绝对是你的首选!本系课程方针培养能言善道、创意变通及网路行销的公关人才,让你在未来拥有一份好玩又有前景的工作!

 

专业必修:公共关系、行销学、网路行销、口语传播与演说、危机处理及议题管理、公关实务、社交媒体公关学等。

 

学杂费总额:RM16,500 (学程:两年四个月)

开课学期:一月、三月、五月、七月

 

Strategic communication is the backbone of the Public Relations and Advertising Department’s educational programme.Strategic communication is combined with marketing communication in order to provide a solid base for preparing students to work in these two closely related fields.

The program includes work in communication, management, marketing, and the media environment. The hands-on applications Include organizational management, media communication, advertising and public relations campaign planning, and issue and risk management.